"Loosen up, don't take yourself so seriously".
08.07 Edit This 0 Comments »
That seems to be the advice of one small Seattle company if you want the media to pick up or your press releases.
According to PR Week, Wireless Services Corp.'s public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, KMC KMC
kitten mortality complex. Group, was charged with writing a run-of-the-mill personnel press release on the appointment of Dave Hoogerwerf as VP of enginering.
KMC account executive Beth Mayer jokingly jotted down a headline, "Guy with Funny Name Takes Job at Small Company."
KMC president Pam Miller responded, "That's perfect."
"Wireless VP of business development Jim Rulfs liked it so much that he pitched in with some dry wit of his own," PR Week reported, "adding a boilerplate A phrase or body of text used verbatim in different documents such as a signature at the end of a letter. Boilerplate is widely used in the legal profession as many paragraphs are used over and over in agreements with little modification or no modification. description that the company is 'composed of 12 people in Bellevue, WA, behind a Chinese restaurant and across from a Harley-Davidson dealership.'
"Shortly after the release moved on Business Wire, the emails and calls started rolling in. Most praised the company's moxie (language, music) Moxie - A language for real-time computer music synthesis, written in XPL.
["Moxie: A Language for Computer Music Performance", D. Collinge, Proc Intl Computer Music Conf, Computer Music Assoc 1984, pp.217-220]. . 'Just wanted to let you know this is one of my favorite press releases of all time,' wrote one key industry analyst. 'I've circulated it among my colleagues.'
"More importantly, the headline captured the eyes of WSJ WSJ Wall Street Journal
WSJ Wisconsin State Journal (Madison, WI)
WSJ Web Services Journal
WSJ Winston-Salem Journal (North Carolina)
WSJ Wagle Street Journal (Kathmandu, Nepal blog) reporter Carlos Tejada, who mentioned Wireless and quoted its boilerplate description in last Tuesday's page-one 'Business Briefs' column. Not a bad placement for a fairly low-profile post at a tiny ASP," PR Week reporter Aimee Grove concluded.
According to PR Week, Wireless Services Corp.'s public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, KMC KMC
kitten mortality complex. Group, was charged with writing a run-of-the-mill personnel press release on the appointment of Dave Hoogerwerf as VP of enginering.
KMC account executive Beth Mayer jokingly jotted down a headline, "Guy with Funny Name Takes Job at Small Company."
KMC president Pam Miller responded, "That's perfect."
"Wireless VP of business development Jim Rulfs liked it so much that he pitched in with some dry wit of his own," PR Week reported, "adding a boilerplate A phrase or body of text used verbatim in different documents such as a signature at the end of a letter. Boilerplate is widely used in the legal profession as many paragraphs are used over and over in agreements with little modification or no modification. description that the company is 'composed of 12 people in Bellevue, WA, behind a Chinese restaurant and across from a Harley-Davidson dealership.'
"Shortly after the release moved on Business Wire, the emails and calls started rolling in. Most praised the company's moxie (language, music) Moxie - A language for real-time computer music synthesis, written in XPL.
["Moxie: A Language for Computer Music Performance", D. Collinge, Proc Intl Computer Music Conf, Computer Music Assoc 1984, pp.217-220]. . 'Just wanted to let you know this is one of my favorite press releases of all time,' wrote one key industry analyst. 'I've circulated it among my colleagues.'
"More importantly, the headline captured the eyes of WSJ WSJ Wall Street Journal
WSJ Wisconsin State Journal (Madison, WI)
WSJ Web Services Journal
WSJ Winston-Salem Journal (North Carolina)
WSJ Wagle Street Journal (Kathmandu, Nepal blog) reporter Carlos Tejada, who mentioned Wireless and quoted its boilerplate description in last Tuesday's page-one 'Business Briefs' column. Not a bad placement for a fairly low-profile post at a tiny ASP," PR Week reporter Aimee Grove concluded.
0 komentar:
Posting Komentar